Tag Archive: business

Four Essential SEO Tips to Build Your Brand

designing on a tab

The biggest mistake that an entrepreneur can make in today’s business environment is to neglect SEO strategies when launching a new brand. It is not a patch you can apply later on. In fact, you must think of the SEO strategies since the conception of your new brand. 

1. Hire a Local SEO Agency

The primary source of your SEO knowledge may come from the Big Leagues, like Neil Patel, Spencer Haws, Jeff Quipp, and Eric Enge. But you can’t really make them work for you, can you? Surely reading their content should have made you gained a thing or two about SEO, but it must not make you think you are better than the real agencies who have been working in the field for years. 

If your company is based in Canada, for example.

2. Make Your Brand Relevant

e-commerce through a phone

This concept is very relative to the environment of your marketing target. If you aim at the younger generation, then the design of your brand’s logo must look attractive to them. And to achieve so, you should hire only a capable designer who is up-to-date with youngsters’ styles. 

Relevance also means that you don’t beat around the bush when it comes to delivering the vision behind your brand. Your logo and slogan must match each other, and they must be sensitive to the latest updates in politically correct norms. 

3. Mind Your Digital Representation Seriously

branding strategiesYour digital trace stays forever on the Internet. Once you make a mess, people can dig it up easily. For example, in 2017, Dove created a terrible ad that was not sensitive to racial issues. People discussed about it on social media extensively. And if you are curious about this case, you can even still find it out circulating on the Internet. Public relation countermeasure was released, of course. But such a crisis will destroy the brand that they have built for almost 13 years. 

Therefore, you should not take your brand’s digital persona lightly. All content, ranging from ads, social media updates, reports, blog reviews, etc., must be on your watch. 

4. Polish Your Brand’s Story

People don’t want a blatant sale attempt. They want to be persuaded. However, if you translate this as a justification for forgeries, then you are wrong. ‘Polishing’ your brand’s story does not equal to making things up. In fact, you must keep your story as authentic as possible because people will know if you lie. And once you are exposed, your brand’s future ends. 

First, focus the story on your target costumers. You exist to fulfill their needs, not to shove them with products they don’t need. Second, the story must contain keywords that are relevant to your brand’s logo and slogan. When you can pull this flawlessly, your brand’s message will resonate to your users and create a bigger ripple. 

Business Sectors You Should Join to Make a Lot of Money These Days

golden coin stacks with white background

The development of business sectors has reached the highest peak point nowadays, as more and more new areas for businesses start to show up. This is an everyday phenomenon where the people seem to go crazy about it, and they will do whatever it takes to promote their business. This development is good, especially if you have the nerve to compete with another mainstream already-settled business such as food manufacturing and transportation.

a group of people with uniform in the office

However, things can get really complicated when there are too many competitors around with their fancy promotion and marketing strategies. If you feel like you are way behind the line, you are not alone. Millions of people all around the globe have the same problem and have been trying to figure out the way to cope with such a problem. Fortunately, there is always one or two gaps to fill in those sectors these days. That way, you can start making a lot of money doing the business many people choose not to be involved in.

Biopharma

The majority of the people has probably never heard of this term before, indicating that this could be your green field to start your carrier. However, this sector is not something new as it has been developed for years but still fails to steal everyone’s attention. While it is less popular compared to those mainstream sectors such as education and service companies, it is not as gloomy as it looks since it can give you quite a fortune. Hence, it is indeed an excellent choice to start your carrier in this field.

Travel Agents

a small human on the paper mapIt is true that people are obsessed with adventures. Compared to the previous years when traveling was still one thing treated as a luxury, it is easier to find cheaper accommodation nowadays.

What is the reason behind this phenomenon? With all the travel commercials that the people encounter pretty much twenty-four hours a day, it is not a surprising thing to see that they start to be influenced by those advertisements. Therefore, making it a good business and set it up big with the excellent marketing plan sure sounds like a good plan.

Writer

One thing to note from these days phenomenon is that the people have started to be aware of one’s once underestimated soft skills. Writing is one of them. While being a writer did not sound like a good plan to earn money several years ago, it is entirely different today where everyone seems to appreciate your writing, especially if it conveys a strong message to the society.